A nation-wide 'Save Mother Earth' campaign was today launched by United Nations Information Centre to spread awareness about humanitarian concerns such as environmental protection, human rights, social development, sanitation and inclusive economic growth.
The campaign was launched in collaboration with Eram Animation Lab (EAL).
Launching the campaign here, Kiran Mehra - Kerpelman, Director of United Nations Information Centre for India and Bhutan, spoke about the urgent steps to be taken up for human development by eliminating poverty and checking the threat of climate change.
Rajiv Chandran, National Information Officer, United Nations Information Centre for India and Bhutan, said the UN wants to connect with youth and a future generation with a new agenda that the UN secretary general is currently campaigning for - the sustainable development goals.
EAL said as a first step, there will be a national level contest to identify schools encouraging sustainable practices for a better future.
In order to encourage schools to implement such positive steps, prizes will be awarded at the national level to the schools that are most pro-active in promoting proper sanitation, hygiene and eco-friendly practices, it said.
The winners will be honoured in Delhi on April 22, 2016 - the next Earth Day, in the presence of UN officials, central ministers and diplomats.
In Kerala, prizes will also be awarded at the district level.